![]() penthouse in March 2022 - a rental that has been called the most expensive penthouse in the city at 825 South Hill St. His customers in Los Angeles would spend $100,000 without blinking, he said.įarrer’s spending increased too. He moved to Los Angeles, where he saw people who were even wealthier than watch lovers in Dallas. “One video can give both sides of the playing field enjoyment,” he said.īy early 2022, Farrer appeared to be cultivating a life at the very apex of American wealth. He said once that two types of people were interested in his content: haters and followers. But the video got a million views, so Farrer saw it as a success. He didn’t enjoy the meal (“That place sucks,” he said in an interview). In one video, he showed himself spending more than $17,000 at Salt Bae’s restaurant Nusr-Et to celebrate his birthday. “People trusted him in this space because he had a social media following,” said John Buckley, a luxury watch dealer who runs a business called Tuscany Rose.īuckley said that Farrer had a talent for presenting an over-hyped narrative of his own success.įarrer was a spectacle and he sold himself that way. Emails reviewed by The Times show the FBI and Beverly Hills Police Department are investigating the case.įarrer agreed to be interviewed by The Times and spoke broadly about his work, background and money problems, though he sometimes declined to comment on specific allegations. One of the seven has a pending lawsuit against Farrer over the issue an eighth person who also sued did not speak with The Times.įarrer has not been arrested or charged. Seven people told The Times they had given Farrer watches ranging in worth from $10,000 to well over $100,000 on consignment only for them to disappear, often without a trace. An alleged culprit who bounces between apology and denial. A fall that unfolded in front of millions on TikTok, YouTube and Reddit - where two separate forums are dedicated to Farrer’s company’s alleged improprieties - while receiving no mention in the mainstream media. A gaudy lifestyle that belied growing money problems. I don’t know.”įarrer’s story is a cautionary tale full of contradictions. Feeling like this is worse than sitting in a prison cell, which is where I may end up. Sitting in a tank top in a spare kitchen in front of dishes in the sink and an empty paper towel roll on the counter, Farrer monologued for nearly 15 minutes. One who acted as an investor and I used his money to fund my lifestyle.” “About three million of that debt is to two big clients of mine. … I’ve been digging myself this hole and it’s a five-million dollar hole,” he said in the Aug. ![]() Spending people’s money, living above my means. Quickly the same online community of watch aficionados that brought Farrer prominence turned against him, trading rumors about alleged misdeeds in a furious vortex of internet schadenfreude.įarrer responded the only way he knew how, by posting a video online. They had questions, and when Farrer didn’t answer them, they went online. Yet they had not been notified of a sale, they told The Times. Several had noticed their watches had mysteriously disappeared from his company’s website. The watches were flashy - diamond-studded Patek Philippes and Audemars Piguet pieces best kept in a safe - and so was Farrer, a Mercedes-driving semi-celebrity who rose in half a decade from a nobody with a criminal history to the top of the watch-dealing game by plastering himself and his exorbitantly upscale lifestyle all over social media.īut now his clients were getting restless. Farrer would sell them, online or from his Beverly Hills showroom, take a commission and give his clients the rest, which might total in the tens or even hundreds of thousands of dollars. Customers would bring his company, the Timepiece Gentleman, their watches. He had built his luxury watch empire on a simple consignment model.
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